"Para expresar el implacable espíritu del hombre que creó, podría decirse, la primera marca mundial, decidimos crear el cortometraje publicitario más largo alguna vez filmado en la historia. El corto fue realizado en una sola toma y decidimos que solamente Robert Carlyle (Trainspotting, Hamish MacBeth & The Full Monty) tenía las cualidades y el carisma para contar esta historia".-Nick Gill (El Director Ejecutivo Creativo para BBH London)
Credits Via The Inspiration Room
The Walk was developed at BBH London (Bartle Bogle Hegarty) by creative director Nick Mahoney, creatives Justin Moore and Jamie Rafn, and agency producer Ruben Mercadel.
Filming was shot near Loch Doyne in Perthshire, Scotland in a single take (the 40th) by director Jamie Rafn via HLA, London, with director of photography George Richmond and producer Stephen Plesniak.
Post production was done byVFX artist Glyn Tebutt, post supervisors Romilly Endacott and Diego Vazquez Lozano at Glassworks, London. Editor was Kate Owen, Marshall Street Editors.
Sound was designed by Aaron Reynolds at Wave Studios, London. Music was composed by Jamie Masters at Adelphoi Music.
Read more about the filming of the commercial at Shots.
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